You need a roof repair after a recent storm, so you pull out your phone and search for local roofers.
You find a business nearby with decent reviews, but when you check their Facebook page… they haven’t posted in over a year. No updates, no customer interactions, nothing.
You check their Instagram—same thing. Crickets.
Are they even still in business?
You scroll down and see another roofer who’s actively posting before-and-after photos, customer reviews, and updates about their services.
Who are you more likely to call?
This is happening every single day, across millions of small businesses.